A cartel of politically aligned capitalists controls access not just to cyberspace in the abstract, but, arguably, the very means of online business functionality. This is why PewDiePie has become a lightning rod: He has managed to buck this trend by building up a massive following that (for now) allows him to defy corporate control.
The nature of PewDiePie’s pushback isn’t ideological per se. Indeed, he barely touches on mainstream politics in his videos. Rather, he’s a cultural satirist, in the vein of South Park, who will mock anything and everything. At major tech and media companies, promotion of progressive principles has become a matter of humourless, ironclad dogma.
~ Allen Farrington, PewDiePie’s Battle for the Soul of the Internet (Quillette)